Don’t forget the basics

What makes a magazine great will make a digital magazine great.

In my role as marketing manager for digital editions it is clear that in this period of disruption the quality of content produced will continue to make you stand out from the rest, whether that content’s in a PDF replica or in a fully interactive product.

If you keep changing your approach too much it becomes impractical to market, as the value proposition for the customer keeps shifting, ultimately becoming incredibly confusing.

It’s a cliché but listen to what your customers old and new are saying at all times.

Iain Russell | App Marketing Manager, Future