I installed a huge sign on our office staircase wall this week.
It’s a quote that succinctly sums up the attitude you need to work in publishing these days. It simply says… The most dangerous phrase in the language is, ‘We’ve always done it this way’.
Publishing is moving at pace. The technology we use today wasn’t on our horizon five years ago so we need to constantly question what we do, and whether it is still a good idea. Chances are it hasn’t been for a while.
Adapt. Change. Evolve. Choose your word, but you better be doing something.
Duncan Wood | COO & Publisher, Rapid News Communications Group
* Quote attributed to Rear Admiral Grace Hopper, US Navy