Digital Distraction?

Fashion comes and goes. Digital is in vogue, but who’s to say it will last?

The race is on to find the next big thing in digital technology. It’s a daily scramble to invent something to catch the eye of would-be advertisers or readers, stealing a march on the opposition.

We are all in the creative industry now, not the media industry. We fight the opposition from the office, not street-fighting, more suit-fighting.

Perhaps, one day we’ll turn full circle, when a bold Creative Editorial Director decrees their digital magazine will soon launch its first ever printed issue.

Imagine that.

Mal Robinson | Editor-In-Chief, Media73