Fashion comes and goes. Digital is in vogue, but who’s to say it will last?
The race is on to find the next big thing in digital technology. It’s a daily scramble to invent something to catch the eye of would-be advertisers or readers, stealing a march on the opposition.
We are all in the creative industry now, not the media industry. We fight the opposition from the office, not street-fighting, more suit-fighting.
Perhaps, one day we’ll turn full circle, when a bold Creative Editorial Director decrees their digital magazine will soon launch its first ever printed issue.