Amazing, exhausting, inspiring, infuriating

Being in the magazine industry is amazing because you are part of creating something that captures and perhaps defines the cultural zeitgeist.

It’s exhausting for independent publishers like myself because you are effectively the publisher, editor, distributor and marketing manager in one.

It’s inspiring because you examine everything through an editor’s lens – looking beyond the obvious and beneath the surface – and that is where the magic happens.

It’s infuriating because the industry still operates in an old fashioned manner, in its distribution channels and business model, and we have to figure out a way to make it work.

Rosa Park | Editor, Cereal Magazine