Magazines have always dealt in content that people care about, even love.
That gives them a real advantage as people spend more and more time on mobile. We have an intimate connection with our mobile devices that’s quite different from earlier technology – what better place to connect with the things we love?
But doing it well means making big changes. People have to become confident that when they tap a magazine app icon, they will connect with fresh content, and not just a stale list of back issues.
Magazines ought to be always on, always connected – just like their customers.
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