Technology creates commercial opportunities.
Media buyers now have to create personas and presences for their brands across a broad media landscape. But advertising budgets haven’t expanded alongside the ever growing range of platforms that publishers sell into.
More than ever, sales teams need to build close relationships with their commercial partners. Successful advertising starts with a trusting partnership; campaigns must complement the quality that we strive for elsewhere in our publications.
No one builds a commercially successful publication on last minute offers. That might achieve short-term success, but ultimately it only damages the trust we work so hard to build.