Absolute control

The Wine Merchant went from vague concept to actual product very suddenly. One day, it was just there. There were ads, articles, PDFs, the smell of ink, envelopes stuffed and dispatched.

It looked as I wanted it to look. Finally, I had absolute control of an editorial product. The magazine that had gestated in my mind was something people could hold, read, sniff. And it was mine!

Today, readers quote articles I don’t remember. I stumble upon online discussions about my picture captions. I see it being read by people I’ve never met.

It’s no longer my magazine. It’s theirs.

Graham Holter | Editor and Publisher, The Wine Merchant